Obviously, Cox executives do not have dogs or they never would have approved a commercial that has someone ringing the doorbell not just once, but 3 separate times in 30 seconds. Seriously, Cox? Did Cox do this on purpose to aggravate their customers with dogs? It took me all of 30 seconds to realize that substituting a buzzer (or some other non-standard doorbell sound) would stop most dogs from barking.
I know you probably spent a lot of money on the commercial, but it's hard to fathom that nobody there had the foresight to realize that dogs will bark EVERY time it comes on. Please stop running it. I would suggest that you ask for your money back from whatever marketing company made it for you, or ask them to make you another commercial - perhaps they will give you a discount.
Here's some free market research - it is having the opposite effect that you're looking for; if I was going to order your product, I wouldn't just because of this commercial. Every time I have to tell my dog to stop barking, I am not paying attention to the commercial. And if I let him just bark, then I can't hear your commercial anyway. Yes, I can mute it, but A) the dog is already barking and B) if I mute it, I'm not listening to it, so it's not very effective in getting me to buy your product.
↧